You have probably heard this expression before but what does it actually mean?
A company or organisation is considered to be greenwashing when they spend more
time and money claiming to be ”green”, than actually implementing greening
policies. These are largely done through advertising campaigns and elaborate
An example of this would be a hotel that advertises they are an eco friendly and
green establishment because they ask you to reuse your towels & sheets etc
but do not implement green policies in their back of house.
For more info on Greenwashing, I found this interesting and informative website, follow the link to Green Washing Index to find out more.